Head of Marketing - Bogota, Colombia - Allergan Aesthetics

Allergan Aesthetics

Empresa verificada

Bogota, Colombia

hace 2 semanas

Publicado por:

Carolina González

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Descripción

Company Description

Holds direct responsibility for the development and effective implementation of a local market plan for the Medical Aesthetics products for Region North (Andean and CAC).

The Marketing Director provides input to International Marketing & Commercial Operations (IMCO) planning to ensure close alignment between IMCO brand strategy and local implementation across Region North.

Reporting into the AA General Manager, Region North and is a member of the Affiliate Leadership Team.

KEY RESPONSIBILITIES
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Leads Marketing Strategy and Execution - 60%*

Contributes to the development of IMCO strategy with the Regional marketing team and acts as the coordinating and communications link between the ISM Brand Team and the country team.
Develops local market plan in line with IMCO strategy and agrees with General Manager, also agreeing the split of promotional budget between local programs within the country to achieve local Consumer & Brand & Digital Marketing objectives.
Identifies clear roles and responsibilities for delivery of local marketing tactics and agrees with General Manager. Communicates the roles and responsibilities to relevant stakeholders including Business Excellence team, Sales Management, AMI, Agencies.
Follow up the management of local & global Congresses with PMs and new indication launches to ensure alignment with local Business Plan, Regional marketing strategy and Congress/Medical Education plans.
Anticipates competitor strategy, makes recommendations to General Manager and develops counterplans.
Tracks implementation of activities in the local market plan working with agencies and country team to ensure timely and effective execution.
Monitors public competitor activities (spending time in field to understand the local market) and ensures local organisation and regional marketing are kept up to date.
Maintain contact with key accounts; identify opportunities for corporate marketing and cultivate as appropriate.
Arrange, execute and control country expense within approved allocated budget.
Develop and manage the expense budget within plan regularly monitor performance.
Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.
Trains country sales force in the execution of market programs and use of materials.
Set shortterm objectives that drive toward longerterm goals or strategies and monitor. Stay with a plan of action until the desired objective is achieved.
Look to the future; identify emerging opportunities and seize them.

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Management and Delivery of Promotional Materials - 30%

Collaborate with product managers in the team to ensure promotional materials, Congress and HCP Training materials are managed through local regulatory approval process and are translated and delivered in line with Regional marketing strategy and local market plan.
Reports on effectiveness of local materials and activities to agree local amendments with Area marketing team and General Manager.

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Sales and Budget Objectives - 10%

Collaborates with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for country.
Anticipates competitor strategy, makes recommendations to General Manager and develops counterplans.
Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.
Prepare LRP (long range plan) in line with IMCO recommendations based on local market dynamics

Qualifications

University Bachelor's degree or equivalent (preferably Business/Marketing or life science)
Minimum 8+ years of professional commercial experience with at least 5 years of Marketing focus
Experience Experience of Pharmaceutical / Medical Aesthetics / FMCG or other regulated industries
Demonstrated leadership, lead change and influence.
Fluency in English
Good analytical skills
Experience in training /coaching is a plus
Sales and/or Sales Management experience preferred
Deep knowledge of local/regional regulatory policies and internal compliance rules

Estimated 30 % travel
**Additional Information