PPC Expert - Cartagena, Colombia - Eddy Pump

Eddy Pump

Empresa verificada

Cartagena, Colombia

hace 2 semanas

Publicado por:

Carolina González

beBee Recruiter

Descripción

EDDY Pump Corporation stands as a global frontrunner in the engineering and manufacturing domain, pioneering innovative solutions in dredge and slurry pump systems.

We believe in continuous evolution, leveraging technology and expertise to lead our industry.

Job Overview:

EDDY Pump is seeking a detail-oriented and data-driven Google PPC Analyst to join our dynamic digital marketing team in India.

This role demands a passionate individual who can meticulously monitor multifaceted campaigns, driving optimization through rigorous A/B testing and analytical insights.

If you are adept at drawing actionable insights from data to elevate PPC campaigns, we want you.

Key Responsibilities:

Continuously monitor, review, and analyze Google Ads campaigns for performance metrics, ensuring optimal ROI.
Lead A/B testing initiatives to refine ad copies, landing pages, and keyword strategies, aiming for higher conversion rates.
Collaborate closely with the digital marketing team to align PPC campaigns with overarching marketing strategies.
Develop comprehensive reports highlighting performance metrics, insights, and actionable recommendations for campaign improvements.
Stay updated with PPC and SEM trends, tools, and best practices to ensure EDDY Pump's campaigns remain at the forefront.
Manage budgets effectively, ensuring maximum returns and strategic allocation.
Craft compelling ad copies in sync with EDDY Pump's brand voice to engage and convert the target audience.

Requirements:

Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
35 years of handson experience managing and optimizing Google Ads campaigns.
Proficiency in Google Analytics, Google Ads, and other relevant PPC tools.
Strong analytical mindset with an ability to derive actionable insights from complex data sets.
Experience in A/B testing tools and methodologies.
Excellent written and verbal communication skills in English.
Proactive approach, keen attention to detail, and a passion for driving growth through PPC.

What We Offer:

A competitive salary package and performancebased incentives.
An opportunity to shape the digital narrative of a globally renowned manufacturing firm.
Regular training and development opportunities to enhance your PPC expertise.
Comprehensive benefits tailored to our Indian team members.