Daniel Andres Bautista Robles

Experienced and strategist digital marketing specialist with over 6 years of experience creating growth and expansion plans to European and American companies focused on paid Media, Media Buying, content marketing, influence marketing, social media content creation, SEO/SEM and 360° strategies that could lead success to companies goals by increasing their revenue and making profitable their digital investments.

As performance strategist at Roas Hunter, I undertook a pivotal role in spearheading organizational excellence across our regional operations. My responsibilities encompassed overseeing multifunctional teams across diverse departments, ensuring meticulous management of our entrusted accounts.

Key Responsibilities:

• Led, guided, and supervised teams from various departments (Marketing, Media Buying, design, Tech department and account management), orchestrating their endeavors to ensure flawless management of assigned clients. This involved conducting performance evaluations, devising effective. communication strategies, and meticulously executing well-crafted plans.
• Formulated and rigorously monitored comprehensive action plans tailored for companies in the tourism, retail, and fashion sectors. These plans, spanning both online and offline channels, were meticulously aligned with the organization's strategic objectives.
• Took accountability for budget management in paid media platforms, exercising financial stewardship over a substantial €3M allocation.
• Exercised leadership by efficiently managing and coordinating a dynamic team of over 30 professionals.
• Pioneered and oversaw ambitious e-commerce internationalization projects across Europe, Asia, and the Americas, driving these expansion initiatives to successful fruition.
• Led strategist on paid media, SEO/SEM, DV360°, Social Media Management, marketing automations an 360° digital marketing strategies.

Experience:

• Demonstrated a proven track record in executive leadership roles, showcasing expertise in overseeing multifunctional teams and strategic management.
• Possessed an in-depth understanding of the intricacies within the tourism, retail, and fashion industries, with a history of designing and executing successful action plans.
• Exhibited financial acumen, including adept budgetary oversight and comprehensive reporting.
• Showcased exceptional interpersonal skills and adopted a leadership approach that cultivated collaboration, innovation, and optimal team performance.
• Garnered extensive experience in managing international projects, underpinned by a global mindset and a demonstrated ability to navigate diverse markets and regulatory landscapes.
• In my role as the Latam Director, I played a crucial part in steering Roas Hunter's regional operations towards excellence, leveraging my multifaceted leadership skills and strategic insights to drive success across international markets.

Máster in marketing & comunication | 2019-UPV (Spain)

Cum Laude Marketing Degree | 2019 -UDES (Colombia)