Daniela Cruz

Daniela is a Senior Branding & Graphic Designer specializing in creating high-impact visual identities and premium brand experiences. With extensive experience in branding, graphic design, and business strategy, she helps brands build a unique and powerful presence in the market.

What sets me apart:

✔️ Expertise in brand identity and visual storytelling
✔️ Strategic approach to designing cohesive, premium brand experiences
✔️ Experience working with luxury and high-end brands
✔️ Balance between creativity, innovation, and business growth

Her vision is rooted in the power of design to transform businesses and create a lasting impact. She is always seeking new challenges and is open to connecting and collaborating on projects that elevate brand impact.

Senior Graphic Designer & Branding Specialist with 10+ years of experience creating premium and luxury brand identities. Expertise in brand strategy, creative direction, and digital design, with a strong focus on rebranding, market positioning, and scalable design solutions. Proven ability to lead cross-functional teams, develop branding playbooks, and execute high-impact visual transformations. Experience working with global brands in fashion, retail, and technology, ensuring cohesive brand storytelling across digital and print platforms. Passionate about blending creativity with strategic thinking to build brands that stand out and drive growth.

• Master in Business Administration (Fashion Minor) – Universitat de Barcelona + LCI (2018-2019)
• B.A. in Industrial Design (Management Minor) – Pontificia Universidad Javeriana (2009-2014)
• Certificate in Profitable Business Model Creation – Universidad de Los Andes (2022)