Daniela Sanchez

Results-oriented professional with a passion for branding, retail, marketing, and business management, I have over 7 years of experience in the Colombian and
Australian markets.
 

Throughout my career, I have excelled in driving business growth, brand management, retail operations, and delivering quality customer experiences. My innovative marketing strategies have eectively addressed customer loyalty, retention, and KPI compliance,
with notable contributions to companies such as MYER Holding Ltd and Levi Strauss & Co Australia.
 

I have a proven track record of achievements, including enhancing brand positioning, developing strategies for point-of-sale upgrades, and optimizing inventory
turnover based on customer needs, all while contributing to the company’s nancial success.
 

My strategic mindset, innovative approach, critical thinking, and attention to detail are key qualities that enable me to foster eective teamwork and drive corporate growth in dynamic environments.
 

I am open to exploring new business and professionalopportunities where I can further complement my bilingual career and embrace new challenges.

LEVI STRAUSS & CO - TASMANIA- AUSTRALIA 2021- 2024
Commercial & Branding Coordinator

-Inventory analysis with an increase of product and references of 50% per month.
-Increased monthly average sales of 70% in the dierent categories of the brand.
-Positioned Tasmania stores among the top three stores in the country.
-Increased brand positioning and sales volume from 2019 to 2024 by 700% in the reg.
-Led brand image updates in the retail outlets.
-Coordinated the execution of merchandising plans in the points of sales in the reg.
-Controlled the payroll budget assigned by the National Headoce.
 

LEVI STRAUSS & CO - HOBART - AUSTRALIA 2019- 2021
Product & Merchandising Executive

-Developed & executed strategic merchandising plan resulting in a 25% increase
in team productivity and eciency.
-Conducted market analysis, identifying trends that meet the needs of consumers.
-Led with allies to create custom promotions increasing customer engagem. by 20%.
-Negotiated and secured advantageous contracts with new allies, contributing to
and expanded product portfolio.
 

MYER - MELBOURNE - AUSTRALIA 2017-2019
Product Category Supervisor
 

-Devised promotional strategies that leveraged consumer insights, boosting
category sales by 18% while maintaining a 10% cost-saving in marketing expendi.
-Supported category management through competitive analysis tasks, contributing
to a 5% increase in overall category performance.
-Cultivated a high-performing category team that exceeded sales goals by 20%
through eective leadership and strategic planning.
-Created marks downs and stock taking plans, monitoring sales growth and
minimizing inventory losses.
 

JORGE TADEO LOZANO UNIVERSITY - BOGOTÁ - COLOMBIA 2012-2016
Marketing and Promotions Team Leader
 

-Develope uni promotional events for domestic and International students.
-Design and execute the marketing strategies to promote the Uni in local market.
-Create and implement digital campaigns increasing nat participation to 15%
-Achieved an eciency in the processes between marketing and nance area
of 10% montly
-Led external communications with media agencies for promotional campaigns.

2022

MPA & Business Management - Magister
UNIVERSITY OF TASMANIA - AUSTRALIA
 

2029

Advanced Diploma in Project Management
AAPOLY INSTITUTE - AUSTRALIA
 

2016

Advertising Management - Graduate Diploma
Marketing & Advertising - Bachelor Degree
JORGE TADEO LOZANO UNIVERSITY - COLOMBIA