diego lizarazo

Industrial Engineer with an MBA from GSB Business School at Universidad del Rosario, specializing in the development of digital products and leading teams under agile frameworks. With 11 years of experience, including 5 years in payment gateways and networks across 7 countries in Latin America and the Caribbean, and 4 years in digital transformation in the banking sector. Additionally, I have worked with a worldwide top digital agency and am currently developing a global digital wallet from the scratch.

I have 11 years of experience in digital transformation and agile methodologies, including Scrum, Kanban, Less, and SAFe. I am proficient in English, Spanish, and Portuguese.

PROFESSIONAL EXPERIENCE

PayRetailers (March 2023 - Present) Head Product Manager Digital Wallet

• Leading the end-to-end development of a regional digital wallet “Kuady” covering the Latin American region, in markets such as Brazil, Mexico, Colombia, Chile, Argentina, Peru and Chile.

• Collaborating with the legal, financial, operational, and technology teams based in the headquarters in Barcelona to define a competitive and viable structure that complies with each country's legal framework.

• Leading the formation of the product team responsible for creating the digital wallet, recruiting and leading talent in countries like Argentina, Brazil, Colombia, Croatia, Spain, among others.

• Creating the project roadmap, defining project milestones, and setting the timeline for development and feature launch.

• Implementing agile development frameworks across cross-functional teams to ensure efficient code development and product launch

within established timelines.

• Leading the selection and integration with various partners such as BaaS, SaaS service providers, identity verification providers, SMS

providers, among others, to guarantee the proper implementation of different digital wallet functionalities.

• I managed to set milestones and integrate work around 10 development squads, creating full End to End journeys including,

Onboarding, KYC, Login, Forgot password, Top ups, Withdrawals, P2P transactions, B2B2C transactions, among others.

• As a result we managed to launch the Kuady app in july 2024 in the 2 stores Playstore and Appstore.

MRG Group (November 2022 - March 2023) Product Manager

• Leading the creation and launch of the AdmitONE App (Canada) published on the Apple Store.

• AdmitONE allows for easy and automated management of hospitality activities.

• In a record time of 4 weeks, we managed the creation from scratch and publication in stores of the application. Enabling MRG group's

event organizers in Canada to optimize their hospitality activities in over 100 venues part of the business group.

Minka (July 2022 – November 2022) Product Manager

• Leading the Transfiya product, which allows instant transfers between different banks.

• First project in Colombia enabling immediate transfers connecting the main banks in Colombia, including Bancolombia, Davivienda,

Banco de Bogotá, Grupo AVAL, Scotiabank, Nequi, Daviplata, Banco de Occidente, among others.

• Creating the product roadmap with the goal of increasing the number of transactions made via Transfiya.

• Maintaining continuous communication with ACH as the main client to iterate the product and implement new use cases and

improvements on the platform.

HUGE Inc. (September 2021 – July 2022) Product Manager

• Leading multidisciplinary teams under agile work frameworks, adding value to brands.

• Product Manager for the EXXON Mobil account.

• Prioritizing the work backlog for the development of the CMS (Sitecore) and providing tools to EXXON to convey their message of

transition to clean energy to their target audience.

• Continuous communication with the client to establish the work roadmap to meet business objectives.

• Strategic planning in defining the quarterly work roadmap.

Scotiabank / Banco Colpatria - Digital Factory (November 2017 – 2021) Director Product Owner Digital Channels

• Leading the digital integration strategy in the project of integrating Citibank and Scotiabank Colpatria networks. Budgeting, defining,

and closing digital gaps between the two entities at the level of Scotiabank Colpatria digital banking.

• Leading the digital transformation strategy for Scotiabank Colpatria through the implementation of digital Web and Web mobile channels.

• Leading the JUMP WEB and WEB mobile project aimed at designing and implementing the new virtual banking for Colpatria bank

individuals, seeking the achievement of digital adoption and transactional migration objectives.

• Achieving an increase from 23% digital adoption in 2017 to 60% digital adoption in 2020, to the level of top banks worldwide.

• Being the product owner of the Web and Web mobile banking for individuals for 3 development teams.

• Defining product priorities aiming to achieve the bank's digital adoption and transactional migration objectives.

• Monitoring product through tools like New Relic and Data Studio to identify the behavior of features released to production, identifying

issues, and defining improvement actions for the channel.

PayU Product Owner (June 2014 – November 2017)

• Leading the migration project for Argentina, transferring over 21,000 merchants from the Dinero Mail platform in Argentina to the PayU

platform. Successfully eliminating maintenance costs for 2 platforms and migrating merchants such as Google, Blizzard, Booking, Dafiti, among others.

• Leading the implementation of payment methods in Mexico and Chile through integration with processing networks such as Transbank and SPEI.

• Actively participating in planning corporate quarterly objectives through the construction of the company's ROADMAP.

• As a Product Owner, leading the development of new products through the agile "Scrum" methodology, enabling greater speed,

flexibility, and adaptation to achieve better results compared to traditional development methodologies.

• Responsible for prioritizing the Backlog so that projects and products that provide the greatest business benefit are executed and

developed.

• Conducting follow-up on launched products through Business Intelligence activities using tools such as Tableau Desktop, PostgreSQL

databases, and BigQuery, facilitating decision-making and implementing product improvements.

PayU Business Analyst (February 2013 – June 2014)

• Leading internal operation automation projects such as: Chargeback management, reversals, bank transfer management, PayOut for merchants, ticket management, among others, generating up to 70% resource optimization.

• Leading the development of innovative products such as Collection Cards, Payment Coupons, Cash on Delivery, among others, aiming for up to 30% growth in the e-commerce sector in 7 Latin American countries.

• Leading the integration of new processing networks and payment methods such as CREDIBANCO, REDEBAN, BANCOLOMBIA,

DAVIVIENDA, BANCO DE BOGOTÁ, BALOTO, EFECTY, AMERICAN EXPRESS, OXXO, CIELO, ITAU, in markets like Brazil, Argentina, Colombia, Peru, Mexico, Chile, and Panama.

PayRetailers (March 2023 - Present) Head Product Manager Digital Wallet

• Leading the end-to-end development of a regional digital wallet “Kuady” covering the Latin American region, in markets such as Brazil, Mexico, Colombia, Chile, Argentina, Peru and Chile.

• Collaborating with the legal, financial, operational, and technology teams based in the headquarters in Barcelona to define a competitive and viable structure that complies with each country's legal framework.

• Leading the formation of the product team responsible for creating the digital wallet, recruiting and leading talent in countries like Argentina, Brazil, Colombia, Croatia, Spain, among others.

• Creating the project roadmap, defining project milestones, and setting the timeline for development and feature launch.

• Implementing agile development frameworks across cross-functional teams to ensure efficient code development and product launch

within established timelines.

• Leading the selection and integration with various partners such as BaaS, SaaS service providers, identity verification providers, SMS

providers, among others, to guarantee the proper implementation of different digital wallet functionalities.

• I managed to set milestones and integrate work around 10 development squads, creating full End to End journeys including,

Onboarding, KYC, Login, Forgot password, Top ups, Withdrawals, P2P transactions, B2B2C transactions, among others.

• As a result we managed to launch the Kuady app in july 2024 in the 2 stores Playstore and Appstore.

Scotiabank / Banco Colpatria - Digital Factory (November 2017 – 2021) Director Digital Channels

• Leading the digital integration strategy in the project of integrating Citibank and Scotiabank Colpatria networks. Budgeting, defining,

and closing digital gaps between the two entities at the level of Scotiabank Colpatria digital banking.

• Leading the digital transformation strategy for Scotiabank Colpatria through the implementation of digital Web and Web mobile channels.

• Leading the JUMP WEB and WEB mobile project aimed at designing and implementing the new virtual banking for Colpatria bank

individuals, seeking the achievement of digital adoption and transactional migration objectives.

• Achieving an increase from 23% digital adoption in 2017 to 60% digital adoption in 2020, to the level of top banks worldwide.

• Being the product owner of the Web and Web mobile banking for individuals for 3 development teams.

• Defining product priorities aiming to achieve the bank's digital adoption and transactional migration objectives.

• Monitoring product through tools like New Relic and Data Studio to identify the behavior of features released to production, identifying issues, and defining improvement actions for the channel.