Juan Camilo Lora

Brand building specialist with over 6 years of experience leading strategies for prominent brands, including Rappi, Alpina, Bwin, and Mercedes-Benz. I combine strategic thinking, creativity, and data analysis to drive 360° campaigns that create tangible value. I have led launches, iconic repositionings, and high-impact projects in various markets. I turn insights into effective actions and lead multidisciplinary teams focused on results.

With over 6 years of experience in brand strategy and integrated marketing, I’ve led high-impact initiatives across Latin America for top-tier brands such as Rappi, Alpina, Bwin, and Mercedes-Benz LATAM. My background combines strategic thinking, creativity, and data-driven execution to develop 360° campaigns that build brand equity and drive business results. I have a proven track record managing cross-functional teams, launching and repositioning products, and creating marketing strategies that resonate with diverse audiences. My experience spans in-house leadership roles and top creative agencies, giving me a comprehensive understanding of brand building from both strategic and operational perspectives.

I hold a Bachelor's degree in Social Communication and Journalism from Universidad de La Sabana, with a focus on Organizational Communication. To strengthen my strategic and managerial skills, I completed an Executive Master's in Marketing Management at Universidad Internacional de La Rioja. My academic background has provided a solid foundation in brand communication, consumer behavior, and data-driven marketing, which I’ve applied consistently throughout my professional career.