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Bogotá
Juan Camilo Lora

Juan Camilo Lora

Brand Marketing Strategy Leader

Marketing / Publicidad / Relaciones Públicas

Bogotá, Bogotá D.C.

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Acerca de Juan Camilo Lora:

Brand building specialist with over 6 years of experience leading strategies for prominent brands, including Rappi, Alpina, Bwin, and Mercedes-Benz. I combine strategic thinking, creativity, and data analysis to drive 360° campaigns that create tangible value. I have led launches, iconic repositionings, and high-impact projects in various markets. I turn insights into effective actions and lead multidisciplinary teams focused on results.

Experiencia

With over 6 years of experience in brand strategy and integrated marketing, I’ve led high-impact initiatives across Latin America for top-tier brands such as Rappi, Alpina, Bwin, and Mercedes-Benz LATAM. My background combines strategic thinking, creativity, and data-driven execution to develop 360° campaigns that build brand equity and drive business results. I have a proven track record managing cross-functional teams, launching and repositioning products, and creating marketing strategies that resonate with diverse audiences. My experience spans in-house leadership roles and top creative agencies, giving me a comprehensive understanding of brand building from both strategic and operational perspectives.

Educación

I hold a Bachelor's degree in Social Communication and Journalism from Universidad de La Sabana, with a focus on Organizational Communication. To strengthen my strategic and managerial skills, I completed an Executive Master's in Marketing Management at Universidad Internacional de La Rioja. My academic background has provided a solid foundation in brand communication, consumer behavior, and data-driven marketing, which I’ve applied consistently throughout my professional career.

Profesionales del mismo sector Marketing / Publicidad / Relaciones Públicas que Juan Camilo Lora

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Otros usuarios que se llaman Juan

Trabajos cerca de Bogotá, Bogotá D.C.

  • Job Description · Nuestro objetivo es brindar una mejor atención para un mundo mejor, y eso requiere personas y equipos que se preocupen por marcar la diferencia todos los días. Aquí aportarás tu experiencia profesional, talento y motivación para construir y gestionar nuestro por ...

    Bogota, Capital District

    hace 1 día

  • Trabajar en empresa

    Brand Marketing Team Leader

    vivo Colombia

    En vivo Colombia estamos buscando un Brand Marketing Team Leader para nuestra División de Marketing. Buscamos un profesional altamente estratégico con experiencia en liderazgo y desarrollo de marca. · ...

    Bogota, D.C., Capital District

    hace 1 mes

  • Job Description · Nuestro objetivo es brindar una mejor atención para un mundo mejor, y eso requiere personas y equipos que se preocupen por marcar la diferencia todos los días. Aquí aportarás tu experiencia profesional, talento y motivación para construir y gestionar nuestro por ...

    Bogota, D.C., Capital District

    hace 1 día