Sobre Juan Munoz:
Superior interpersonal and strategic skills, passion for digital business, Growth marketing, digital transformation, innovation, and start-upping. Business-oriented working for more than 16 years within the industry. I ́m a native lead able to keep complex projects with real and measurable results.
●35% in Average growth achieved annually in projects
●KPIs - OKRs definition
●Innovation and digital business modeling with Agile and Lean methodologies (experiments)
●Team building, motivating staff to peak performance with remote teams
●Digital marketing direction with Martech stack, B2B Account-Based Marketing & B2C
●Revenue and profits growth strategies on digital start-ups working close to marketing, tech, and product (Define companies Growth, execute initiatives, optimize revenue funnel)
●Conversion funnel creation and optimization based on paid and inbound marketing omnichannel strategies (acquisition, activation, engagement, retention, referral)
●Customer engagement multi-channel strategist on digital ecosystems (emailing, SMS, Whatsapp, push, in apps and widgets)
●Consultative selling-Client facing
●Data-driven decision making
Recent projects: Rappi Global, Citibanamex, LLA telco, J&J EMEA, ABinbev
Experiencia
Reactivation Growth Manager Global
Rappi
May. 2021 - Currently
WFA
Direct the reactivation/resurrection strategies campaigns according to the user's life cycle (9 counties).
Direct and plan the distribution of the budget through all of the segments.
Generate insights through Data and validate them directing experiments
conversion metrics
Work alongside the Data Science director in order to develop segmentation models that allow the ROI to be maximized.
Work alongside the branding director in order to develop the best possible content with the aim of maximizing conversions.
Work alongside the tech director in order to develop experiments that improve user experience and
Report and give visibility of the Squad's results and strategy to C levels
Digital Growth Strategist
Mayday NY
Aug. 2020 - Jun 2021
EE.UU NY - Remote
Responsible for hunting the 5 people team proposing and directing them on the growth strategy for two of the most important projects of the company (Braintrust and Caroogo).
Create the measurement and acquisition plan which includes implementation in google analytics with delivery in the dashboard of Google data studio being scalable and feasible according to a maturity matrix of each project.
Digital Marketing Consultant
Globant
Jul. de 2018 – Jul. de 2020
2 Years
Bogotá D.C., Colombia
Consultant to audit, propose, and execute strategies for clients cross-industries like banking health and beverage. Country leader for the 17 people digital marketing specialist's team in Colombia.
Marketing automation and Growth service founder and team manager (of 9 people) for the marketing studio. Responsible to pitch developing pre-sales and closing deals for worldwide Globant`s potential clients reaching 650,000 USD in revenue like LLA Central America, Grupo Bolivar, J&J, and AB InBev.
AB InBev
Propose and close the deal, Growth director for Tapit, “the loyalty app for beer lovers”. I had the challenge to direct the rebranding strategy, set tight OKRs, and open the acquisition channels (online-offline) to attract leads, convert and finally implement retention strategies with the best possible CAC. Directing the growth team (8 people) in content creation, social media management, marketing automation (emailing, push, and SMS), and dashboard creation. making data-driven decisions to improve the awareness, acquisition, activation, retention, and referrals of the app.
Citibanamex
Propose and close the deal, Lead the marketing analytics strategy for the mobile bank (app) in Mexico initially with a 2-week discovery in CDMX to understand the status of the measurement plan, in deep interviews and workshops with the stakeholders and product owners to align the strategic pillars and metrics, propose and lead the implementation of the improvements with the analytics specialist team (4 people) making them in charge of an ongoing project with no end date
Co-Founder / Business Development Director
Impulse
Feb. de 2010 – Jun. de 2018
8 years 5 months
Co-founder and Business Development Director, responsible for planning and managing sales strategies reaching 300,000 USD annual average in closed deals with brands from different industries such as Bimbo, Alquería, CAT, Janssen Cilag, Novartis, Alcaldía de Bogotá.
Responsible for managing a team of 30 people in Bogotá, working closely with clients to redefine the digital business model, innovation projects, and digital marketing strategies with inbound methodologies, creating a marketing funnel generating qualified leads (online and offline), efficient conversions, and loyalty programs.
Sales Account manager Latam + Panama
Oruga touching dreams
Apr. de 2008 – Jan. de 2010
1 year 10 months
Open Central Region market and develop new business according to specific needs in Region with a notable increase in sales for the ad animation department of architectural projects by 150% in the first year reaching 400,000 USD in closing deals. Sales and lead account manager Colombia + Panama Sales and executive manager for the architectural animation department of the studio, development of the new business unit, and opening of commercial relations for clients in Panama City
Educación
Professional in International trade and sales management
UNIVERSIDAD JORGE TADEO LOZANO Bogotá - Colombia 2006
High school
Naval Academy Almirante Nelson Quito - Ecuador INSUCA Colombia 2000
Hard skills: SQL basics, G Suite, Jira, Basecamp, Trello, Slack, Google Analytics, Salesforce Marketing Cloud, Marketo.
Profesionales de diferentes sectores cerca de Bogotá, Bogotá D.C.
Otros usuarios que se llaman Juan
Trabajos cerca de Bogotá, Bogotá D.C.
-
estudiante en practica
hace 3 días
Telefonica S.A. BOGOTA D.C., ColombiaCOL-HISPAM (ESTUDIANTE EN PRACTICA) · En Telefónica- Movistar, tenemos como Misión hacer nuestro mundo más humano, conectando la vida de las personas porque ellas son las que dan sentido a la tecnología y noal revés. · Creemos que las conexiones más importantes son las conexione ...
-
Gerente de Alimentos
hace 1 semana
Selina LTD Bogotá, ColombiaWho we areSelina's mission is to build a global movement where people live, travel, work and explore unique local experiences while forging meaningful connections. Built with the digital nomad in mind, Selina is disrupting the hospitality industry with a design, tech and socially ...
-
aprendiz contabilidad
hace 1 semana
FUNDACION UNIVERSITARIA UNINPAHU TEUSAQUILLO, Colombia De jornada completaApoyar el proceso de prácticas empresariales de los programas académicos para fortalecer la formación integral del estudiante, permitiendo la aplicación de los conocimientos teórico – prácticos para el mejoramiento de los programas a través de la relación universidad y/o empresa. ...