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engineering Freelancer

Acerca de mí:

Superior interpersonal and strategic skills, passion for digital business, Growth marketing, digital transformation, innovation, and start-upping. Business-oriented working for more than 16 years within the industry. I ́m a native lead able to keep complex projects with real and measurable results.


●35% in Average growth achieved annually in projects 

●KPIs - OKRs definition 

●Innovation and digital business modeling with Agile and Lean methodologies (experiments)

●Team building, motivating staff to peak performance with remote teams

●Digital marketing direction with Martech stack, B2B Account-Based Marketing & B2C

●Revenue and profits growth strategies on digital start-ups working close to marketing, tech, and product (Define companies Growth, execute initiatives, optimize revenue funnel)

●Conversion funnel creation and optimization based on paid and inbound marketing omnichannel strategies (acquisition, activation, engagement, retention, referral)

●Customer engagement multi-channel strategist on digital ecosystems (emailing, SMS, Whatsapp, push, in apps and widgets)

●Consultative selling-Client facing

●Data-driven decision making

Recent projects: ​ Rappi Global, Citibanamex, LLA telco, J&J EMEA, ABinbev



 

Educación:

Professional in International trade and sales management

UNIVERSIDAD JORGE TADEO LOZANO​ Bogotá - Colombia 2006


 

High school

Naval Academy Almirante Nelson​ Quito - Ecuador INSUCA Colombia 2000



 

Hard skills: SQL basics, G Suite, Jira, Basecamp, Trello, Slack, Google Analytics, Salesforce Marketing Cloud, Marketo.


 

Experiencia:

Reactivation  Growth Manager Global

Rappi

May. 2021 - Currently

WFA


 

Direct the reactivation/resurrection strategies campaigns according to the user's life cycle (9 counties).

Direct and plan the distribution of the budget through all of the segments.

Generate insights through Data and validate them directing experiments

conversion metrics

Work alongside the Data Science director in order to develop segmentation models that allow the ROI to be maximized.

Work alongside the branding director in order to develop the best possible content with the aim of maximizing conversions.

Work alongside the tech director in order to develop experiments that improve user experience and

Report and give visibility of the Squad's results and strategy to C levels



 

Digital Growth Strategist

Mayday NY

Aug. 2020 - Jun 2021

EE.UU NY - Remote


 

Responsible for hunting the 5 people team proposing and directing them on the growth strategy for two of the most important projects of the company (Braintrust and Caroogo).

Create the measurement and acquisition plan which includes implementation in google analytics with delivery in the dashboard of Google data studio being scalable and feasible according to a maturity matrix of each project.






 

Digital Marketing Consultant 

Globant

Jul. de 2018 – Jul. de 2020

2 Years 

Bogotá D.C., Colombia


 

Consultant to audit, propose, and execute strategies for clients cross-industries like banking health and beverage. Country leader for the 17 people digital marketing specialist's team in Colombia. 

Marketing automation and Growth service founder and team manager (of 9 people) for the marketing studio. Responsible to pitch developing pre-sales and closing deals for worldwide Globant`s potential clients reaching 650,000 USD in revenue like LLA Central America, Grupo Bolivar, J&J, and AB InBev. 

 

AB InBev

Propose and close the deal, Growth director for Tapit, “the loyalty app for beer lovers”. I had the challenge to direct the rebranding strategy, set tight OKRs, and open the acquisition channels (online-offline) to attract leads, convert and finally implement retention strategies with the best possible CAC. Directing the growth team (8 people) in content creation, social media management, marketing automation (emailing, push, and SMS), and dashboard creation. making data-driven decisions to improve the awareness, acquisition, activation, retention, and referrals of the app.

 

Citibanamex

Propose and close the deal, Lead the marketing analytics strategy for the mobile bank (app) in Mexico initially with a 2-week discovery in CDMX to understand the status of the measurement plan, in deep interviews and workshops with the stakeholders and product owners to align the strategic pillars and metrics, propose and lead the implementation of the improvements with the analytics specialist team (4 people) making them in charge of an ongoing project with no end date

Co-Founder / Business Development Director

Impulse

Feb. de 2010 – Jun. de 2018

8 years 5 months


 

Co-founder and Business Development Director, responsible for planning and managing sales strategies reaching 300,000 USD annual average in closed deals with brands from different industries such as Bimbo, Alquería, CAT, Janssen Cilag, Novartis, Alcaldía de Bogotá. 

Responsible for managing a team of 30 people in Bogotá, working closely with clients to redefine the digital business model, innovation projects, and digital marketing strategies with inbound methodologies, creating a marketing funnel generating qualified leads (online and offline), efficient conversions, and loyalty programs. 



 

Sales Account manager Latam + Panama

Oruga touching dreams

Apr. de 2008 – Jan. de 2010

1 year 10 months


 

Open Central Region market and develop new business according to specific needs in Region with a notable increase in sales for the ad animation department of architectural projects by 150% in the first year reaching 400,000 USD in closing deals. Sales and lead account manager Colombia + Panama Sales and executive manager for the architectural animation department of the studio, development of the new business unit, and opening of commercial relations for clients in Panama City


 

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