Marcela Palacios

Graduated from Universidad de los Andes, I am a skilled bilingual professional with extensive experience in public relations,communications, and policy formulation. My expertise includes both qualitative and quantitative research. I excel atfostering strong relationships between the public and private sectors, leading strategic communication initiatives thatenhance transparency and efficiency. My proven track record demonstrates my ability to navigate complex legislativelandscapes, implement impactful policies, and consistently deliver successful projectsWORK

Established strategic relationships with government authorities, business chambers, and media outlets; coordinated with agencies and headquarters in Luxembourg. Led the development of the LADM website and the PR project with Tic Tac at the Cordillera Festival; designed Corporate Social Responsibility (CSR) strategies in Ecuador and Colombia. Managed SAP requisitions, optimized logistical and administrative processes, monitored the institutional environment, and designed communication strategies based on news analysis and KPIs.

Institutional Affairs &Corporate Communications Trainee | Ferreo LADM

JUL 2023 - Present

Associate comunication, PR | SuPost

Generated weekly traffic reports using Google Analytics to identify opportunities for increasing website visitors; supported consultants with data interpretation and client requirements. Engaged directly with clients for billing and website promotion; collaborated with development and design teams to enhance user experience and meet business objectives.

Jun 2023 - Jul 2023

Assistant Student | Universidad De Los Andes

Acted as the main communication channel between students and the University, facilitated the use of Microsoft Teams and Outlook, and designed customized plans and activities based on students' proficiency levels.

Aug 2021 - Dic 2021

Universidad de Los Andes

Professional in goverment and public affairs Recognition: Scholarship Vamos Pa’ Lante semester I y II 2023