Sebastián Parada Quintero

Commercial leader with 10+ years of experience in key account management,

commercial strategy and channel development within regulated consumer goods

industries. Proven track record leading go-to-market strategies, market expansion and

distributor management across Colombia and international markets. Strong background

working cross-functionally with regulatory, quality, product development and supply

chain teams. Experience as co-founder and commercial director, now seeking senior

commercial or key account roles in regional or global organizations.

CO-FOUNDER & COMMERCIAL DIRECTOR | OX SPORTS NUTRITION

2019- TODAY

-Led commercial strategy and expansion of retail, e-commerce and distributor

channels in regulated consumer goods environments.

- Managed key account relationships, negotiated pricing and portfolio positioning

with specialty and large-format retailers.

- Designed and executed go-to-market plans for multiple product launches.

- Worked cross-functionally with regulatory, quality and product development to

ensure compliance and market readiness.

- Developed market entry strategies for new territories in LATAM

CO-FOUNDER & COMMERCIAL LEADER | CARE NUTRITION

2022- 2024

- Participated in product development and early commercialization of nutrition

products for clinical populations.

- Supported go-to-market and positioning strategies targeting healthcare

professionals and key accounts.

- Built strong relationships with KOLs and partners.

- Collaborated on regulatory compliance and quality documentation in a highly

regulated environment

COMMERCIAL LEADER - KAM | IBEROPHARMA

2013- 2021

- Managed strategic national and international accounts, leading customized

product development and long-term partnerships.

- Opened and expanded accounts internationally, supporting export and import

operations.

- Led commercial negotiations and coordinated cross-functional teams (R&D,

quality, regulatory, supply chain).

- Supported clients in navigating regulatory and documentation processes for international compliance.

INDUSTRIAL DESIGNER

UINVERSITY OF BOGOTA JORGE TADEO LOZANO

2008- 2012

SPECIALIST IN PRODUCT DESIGN AND MANAGEMENT FOR EXPORT

PONTIFICIA UNIVERSIDAD JAVERIANA
2012-2013