Vanessa Camargo

I am a creative person focused on conceptualizing and landing ideas for marketing brand's objectives. 
As a copywriter, each piece I expose contains all the views (market, brand and audience) and introduces hidden objectives that gain strength over time, building and achieving brand memory in buyers and potential buyers.  
As a Copywriter I direct the audience towards the objectives of our work team and, at the same time, I take the brand's editorial voice to the next level: Brand Recall. 
Brand recall focuses on staying in the minds of buyers through memorable, fresh, fun and intelligent pieces, becoming the perfect way to attract the attention of our audiovisual/media audiences. Conceptualizing pieces that audiences can remember is my professional goal. We all have a commercial that we love or remember. I believe that working together we can achieve that Brand Recall over time.

I have been building pieces for content strategies in Social Media, with recognizable national brands, at the agency and freelance level. Choosing the image, writing the text on the image or that complements the message with the image (copy), and the caption of each one, is my job. The hashtags are included too, according to community manager objetives and workteam. 

Hispanic philology. Universidad de Antioquia.