Digital Marketing Analyst - Bogotá, Colombia - NielsenIQ

Descripción

About This Job

Our Digital Marketing Analyst position will help drive forward our digital strategy and expertise within our sales and marketing campaigns. We are looking for someone with a understanding of B2B marketing, that will partner with business leaders and other marketing team members to develop and execute successful marketing campaigns.

Responsibilities

• Develop, execute, and manage marketing campaigns across all channels (such as online, social media, mail marketing, etc)
• Support and execute global product launches and industry initiatives
• Manage client database with Sales Operations office
• Support and manage NIQ & GfK produced digital events
• Develop and execute Latam America region social media strategy, not only to include external campaigns – but provide training and best practice to our commercial staff to build their individual digital footprint
• Manage content of regional NIQ web and landing pages and optimize SEO
• Optimize content (written and visual) for our digital channels (website, interactive content, social networks)
• Identify new trends in digital marketing, evaluate new technologies and ensure the GfK brand is at the forefront of industry developments
• Develop, execute, and measure digital ad campaigns
• Align with key business partners to help deliver compelling digitally focused lead generation and to drive our thought leadership

Work with the Global marketing team to ensure compliance with our corporate guidelines and chosen platforms

• Proficient user of Social Media platforms including LinkedIn, twitter, Facebook, Instagram, YouTube, etc.
• Web Content Management skills (e.g., Microsoft SharePoint / TYPO3 / WordPress)
• Salesforce/database management
• Campaign/Marketing Automation software skills (HubSpot or similar platform)
• Digital design skills (e.g., infographics or web design – Use of Adobe creative suite)
• Two plus years work experience in B2B marketing on company or agency side
• Expertise and experience in development and execution of digital marketing campaigns
• Excellent communications skills (both in written and spoken form)
• Fluent in English (verbal and written); fluent in Spanish and Portuguese a plus
• Bachelor's Degree in Marketing (or related field)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.