Country Brand Lead - Suba, Colombia - Pfizer

Pfizer

Empresa verificada

Suba, Colombia

hace 1 semana

Publicado por:

Carolina González

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Descripción

Role summary

Owns, defines and drives country specific Terapeutic Area and Brand strategy and tactical plans
Plan, develop, optimize and execute of commercial activities of the portfolio
Forecast revenue of the selected TA portfolio and A&P for promoted brands
Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for selected TA brands as well as ensuring the realization of profitability through market access tools
Matrix management & leadership to ensure optimal decision making between IDM CO, CEE cluster, ABS-HUB subcluster and local Specialty Care & Oncology Category Lead and local cross functional teams for effective support of the brand
Proactively driving the development of brand strategies to maximize the brand growth
Have deep market, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.
Acts as the singlepoint 'goto person' on all portfolio related matters, forms, represents the portfolio on all regional matters
Leads the portfolio crossfunctional team in the country/cluster of responsibility
Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities

Provides local insights and brand feedback to cluster/regional or global team, and Specialty Care lead
Tailors and executes brand strategies to local market needs, and defines local priorities for the brands
Selects bestfitting modules from the global provided content and transcreate, customize, manage approval & rollout of new promotional materials as needed
All needed material updating based on regulatory changes
Participates as a role model for the New Ways of Working
Works closely with CoLab to ensure reuse metrics
Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process
Allocates and execute in country brand marketing expenses
Develop brand plan/operating plan for selected portfolio in the region and continuously evaluating opportunities for the brands
Develop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with content&channel manager
Crossfunctional brand leadership across Customer Facing Colleagues, H&V, Account management, medical, legal, regulatory, compliance, finance, logistic etc.
Partners with Medical to identify and manage KOLs.
Develop appropriate MedEd initiatives and brand programs to educate targeted HCPs on latest scientific updates and differentiated product attributes
Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to gain Country Lead brand plans and needed resources
Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations

Organizational relationships

Marketing, Sales, Legal, Procurement, Compliance, H&V, Biopharma Operation, PGS, Medical, Regulatory, Safety, Quality, Finance,

Qualifications:

Min. 5 years of marketing or relevant function (market, access, PA) experience within the industry
Bachelor's Degree or equivalent required
Master's degree or MBA desired
English is a must written and spoken
Understanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needs
Marketing, Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation, and communications
Performance and Program Metrics
Financial and budgeting experience
Exceptional interpersonal and influencing skills
Exceptional collaboration/negotiation
Exceptional prioritization among/across brands, resourceconstrained context
Vendor management
Ability to work in copromotion and/or matrix structure
Lives up Pfizer values: Courage, Excellence, Equity and Joy
Ability to work effectively under pressure
Excellent timemanagement, well organized and selfmotivated
Proven ability to meet deadlines and successfully manage multiple projects simultaneously.
Positive and supportive team player that can energize and motivate others
Strong analytical skills and ability to execute with accuracy, and ability to support compliance.
Strong relationship building skills across departments.
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Good communication skills with a clear communication style, able to communicate with staff and management at all levels
Excellent presentations skills
Knowledge of general office procedures and equipment
Must be able to work in