Performance Marketing Manager - Columbia, Colombia - Applied Particle Technology

Descripción

As a Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns to drive performance and achieve business goals.

This role requires a strong understanding of various digital marketing channels, data analysis, and the ability to develop effective strategies to enhance brand visibility and drive customer engagement.

• Develop and implement performance marketing strategies across various digital channels, including social media, search engines, display advertising, and ecommerce platforms
• Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization
• Conduct keyword research and optimize website content for search engine optimization (SEO)
• Manage social media accounts, create engaging content, and interact with followers to increase brand awareness and engagement
• Collaborate with graphic designers to create visually appealing marketing materials
• Conduct market research to identify target audience preferences and trends
• Stay uptodate with industry trends and best practices in performance marketing Qualifications:
• Bachelor's degree in Marketing or a related field
• Proven experience in performance marketing or digital advertising
• Strong knowledge of digital marketing channels such as social media, search engines, display advertising, and ecommerce platforms
• Proficiency in Google Analytics or similar analytics tools
• Excellent analytical skills with the ability to interpret complex data sets
• Solid understanding of SEO principles and best practices
• Experience with content creation and social media management
• Strong communication skills with the ability to effectively collaborate with crossfunctional teams We offer competitive compensation packages based on qualifications and experience. This is a fulltime position.