Digital Analytics Strategist - Medellín, Colombia - Unreal Gigs

Descripción

We are in search of a Digital Analytics Strategist who will play a crucial role in analyzing digital product data to guide strategic decisions and actionable insights. This individual will possess expert-level proficiency in digital analytics and will collaborate closely with cross-functional teams to deliver valuable insights that enhance marketing performance, user behavior analysis, and decision-making processes. Exceptional English communication skills are essential, along with solid expertise in CPD and Adobe tools, including AEP (Adobe Experience Platform) and AJO (Adobe Journey Optimizer).

Requirements

Key Responsibilities:

• Develop and upkeep dashboards, reports, and analyses providing actionable insights into customer behavior, marketing campaign performance, and digital product usage.
• Manage and enhance the implementation of tracking and analytics tools like Google Analytics, Adobe Analytics, and other industry-standard platforms.
• Collaborate with marketing teams to assess campaign performance and suggest continuous improvement strategies.
• Define and conduct A/B and multivariate testing to refine user experience and conversion rates.
• Analyze user behavior in collaboration with product teams to identify opportunities for product enhancement.
• Establish and implement user-behavior analytics standards and quality assurance best practices to uphold data integrity.
• Keep abreast of the latest digital analytics trends and tools, continuously seeking opportunities to enhance our analytics capabilities.

Requirements:

• Fluent English skills.
• Minimum five years of experience in digital analytics or related fields.
• Proficiency in Adobe Marketing tools such as AEP and AJO.
• Strong analytical skills to interpret data and derive actionable insights.
• Proficiency in digital analytics tools like Google Analytics and/or Adobe Analytics.
• Experience with RT-CDP Execution from data gathering to activation.
• Familiarity with A/B and multivariate testing tools and methodologies.
• Excellent communication and collaboration skills to work effectively in a team environment.

Preferred Skills:

• Spanish proficiency.
• Experience with data visualization and reporting tools such as Tableau or Power BI is a plus.

If you're passionate about data-driven decision-making and have a proven record of delivering actionable insights that boost business outcomes, we encourage you to apply for this exciting opportunity.

Benefits

• Health insurance
• Dental coverage
• Generous vacation allowance
• Retirement savings plan
• Flexible working hours
• Remote work options
• Professional development opportunities
• Employee assistance program
• Wellness program
• And more.

Annual Salary Range: R$70,000 - R$110,000 USD