- Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with company goals and market opportunities.
- Demand Generation: Own all aspects of demand generation, including digital marketing, content strategy, SEO, PPC, cold email marketing, email marketing, and social media, to drive leads and customer acquisition.
- HubSpot Mastery: Utilize HubSpot to its fullest potential, managing all marketing automation, CRM activities, and analytics to optimize marketing efforts.
- Team Management: Manage a team of contractors and agencies, ensuring projects are delivered on time, within budget, and with high quality.
- Brand Management: Elevate the R3TRACT brand, ensuring consistent and impactful messaging across all channels.
- Performance Analysis: Monitor, analyze, and report on marketing campaign performance and adjust strategies as needed to meet objectives.
- Innovation: Stay ahead of marketing trends and technologies, incorporating new and creative approaches to demand generation.
- Proven Experience: At least 5-7 years of marketing experience with a focus on demand generation and digital marketing, preferably in a similar industry.
- Expertise in HubSpot: Comprehensive knowledge of HubSpot, certified in HubSpot Marketing Hub.
- Strategic Thinker: Ability to develop strategic marketing plans and execute them with a focus on results.
- Hands-On Approach: Willingness to dive into the work directly, demonstrating expertise in various marketing tactics and tools.
- Leadership Skills: Experience managing contractors, agencies, and internal teams, with strong project management skills.
- Analytical Abilities: Strong analytical skills, with the ability to translate data into actionable insights.
- Communication: Excellent communication and interpersonal skills, capable of working collaboratively across teams and with external partners.
- Education: Bachelors degree in Marketing, Business, or related field; a Masters degree is a plus.
- Impactful Work: Play a pivotal role in driving the growth of a company at the forefront of innovation in the pool cover industry.
- Growth Opportunities: Lead and grow with a team of passionate professionals in a company that values creativity and innovation.
- Remote Flexibility: Flexible work environment, with remote options available.
- Competitive Compensation: Salary between $3k-$4k USD + potential bonus based on personal and company performance.
Head of Marketing and Demand Generation - Medellín, Colombia - LatamCent
Descripción
Job Title: Head of Marketing and Demand Generation
Company: R3TRACT
Location: Fully Remote in LATAM
About R3TRACT:R3TRACT is a leader in innovative retractable pool cover solutions, combining safety, efficiency, and aesthetics into products that transform outdoor spaces. Made in the USA and catering to a global customer base, our mission is to enhance pool safety and convenience through technology and design. We are looking for a dynamic Head of Marketing and Demand Generation to lead our marketing initiatives and drive our growth strategy.
Position Overview:As the Head of Marketing and Demand Generation, you will be responsible for leading all marketing efforts to drive brand awareness, lead generation, and customer acquisition. This role requires a balance of strategic planning and hands-on execution, including managing contractors, agencies, and projects, as well as diving into the work directly when needed. The ideal candidate will be a HubSpot expert, with a deep understanding of demand generation tactics and a track record of driving growth.
Key Responsibilities:
Requirements:
Why Join R3TRACT?
Application Created by LatamCent , the only staffing and recruiting agency you need for hiring nearshore talent.