Juliana Moreno

Strategic and adaptable Marketing and Project Management professional with over 5 years of experience leading market research, audience strategies, and digital campaigns across LATAM. Proven expertise in marketing automation, data analysis, and cross-functional coordination using Agile methodologies. Strong ability to optimize workflows, reduce execution times, and deliver actionable insights. Passionate about innovation, creative collaboration, and leveraging AI tools to drive business growth.

PROFESSIONAL EXPERIENCE 

Project Manager | ABCS Insights Bogotá, Colombia | Jul 2025 – Present 

• Strategic Product and Data Leadership: Lead the implementation and strategy of Audiencias, a key data-driven segmentation product, ensuring alignment with business growth objectives. 

• Cross-Functional Coordination and Agility: Coordinate multidisciplinary teams (Marketing, Data, Sales) under an Agile framework to ensure impeccable execution and on-time delivery of the initiative.

 • Advanced Analytics and Campaign Optimization: Specialize in linking Brand Lift studies (Control vs. Exposed) with digital campaigns, translating brand insights into actionable targeting decisions and results optimization.

 • Market Intelligence and Methodological Management: Coordinate and oversee market sizing exercises and potential growth estimation (reach and penetration), adapting methodologies to ensure the accuracy and relevance of strategic results. 

Project Manager | Netquest (GfK, NielsenIQ) Bogotá, Colombia | May 2022 – 2025 

• Agile LATAM Project Management: Managed and executed large-scale market research projects throughout Latin America using Agile methodologies. 

• Global Stakeholder Management: Served as the primary liaison between global stakeholders and clients, ensuring transparency, effective communication flow, and quality deliverables. 

• Strategic Research Consulting: Provided methodological consulting and formulated strategic recommendations tailored to each project to maximize the value of the insights delivered.

 • Process Optimization with Automation: Implemented automated workflows with Zapier, resulting in a 20% reduction in delivery times.

 • Data Visualization for Decision Making: Developed segmentation strategies, KPIs, and interactive dashboards in Power BI and Google Looker Studio for advanced results analysis.

 Junior Project Manager | Kantar GDC Bogotá, Colombia | 2021 – 2022 

• Strategic Program Coordination: Coordinated Holistic Brand Guidance (HBG) projects, a strategic framework for LATAM, ensuring alignment of deliverables and quality. 

• Optimization and Quality Control: Applied process automation principles to guarantee quality and efficiency in project deliverables. 

• Product Innovation Support: Participated and provided support in CPG product innovation projects, contributing insights and creative methodologies for the validation of new brand proposals. 

Project Manager Assistant | Kantar GDC Bogotá, Colombia | 2020 – 2021

 • End-to-End Project Lifecycle Support: Supported the end-to-end execution of market research projects across LATAM. • Analysis and Opportunity Detection: Created Business Intelligence reports to identify and highlight key growth opportunities for the client.

 • Global-Local Alignment: Collaborated on global account management, ensuring compliance with corporate standards and their effective adaptation to local market specificities.

KEY ACHIEVEMENTS 

• Reduced digital campaign execution times by 20% through the implementation of automation workflows. 

• Developed interactive dashboards in Power BI/Looker Studio for advanced analysis and data-driven decision making.

 • Increased KPIs in research projects by applying innovative and data-driven strategies.

EDUCATION AND CERTIFICATIONS

• Diploma in Strategic Marketing & Digital Analytics | Pontificia Universidad Javeriana (In progress)

 • Marketing Professional | Universidad Santo Tomás (2016-2021)

 • X-Culture Project | University of North Carolina, Greensboro, USA (2019) Certifications 

• Inbound Marketing - HubSpot Academy

 • AI for Project Management - IBM / Coursera

 • Prompt Engineering for Generative AI - DeepLearning.AI

 • Power BI for Business Intelligence - Platzi

 • Marketing Automation with Zapier - Crehana

 • Community Management - Politécnico Superior de Colombia (2021)