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    cx strategist lead - Bogotá, Colombia - Starcom

    Starcom
    Starcom Bogotá, Colombia

    hace 1 semana

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    De jornada completa
    Descripción

    Descripción de la empresa

    Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR , CAC40], one of the world's leading communications groups.

    Descripción del empleo

    En Publicis Groupe Bogotá_ Colombia, estamos en la búsqueda de un CX STRATEGIST LEAD, con experiencia superior a 3 años, en el mismo rol en la industria de Publicidad y Mercadeo. Profesional en comunicaciones, publicidad, mercadeo, planeación estratégica, administración de empresas, sociología o afines.

    Liderará la exploración e investigación del comportamiento humano, analizando diversas fuentes de datos, identificando insights accionables para generar recomendaciones estratégicas y soluciones innovadoras que detonen el crecimiento del negocio. Diseñará ecosistemas flexibles y personalizados para las marcas activando todo el funnel de conversión y ayudamos a conectar a diferentes stakeholders (internos y externos) en la articulación de diferentes soluciones de negocio.

    Requisitos

  • Tener pensamiento crítico y analítico para identificar oportunidades de crecimiento y soluciones a los problemas de negocio del cliente.
  • Tener habilidades de investigación y capacidad para interpretar datos cualitativos y cuantitativos.
  • Participar en talleres estratégicos/creativos.
  • Mantenerse al día en las principales tendencias de la industria, los medios, commerce, recolección y activación de data y tecnologías emergentes.
  • Tener un espíritu colaborativo y de integración que te permita trabajar con equipos multidisciplinarios.
  • Traer un pensamiento disruptivo, explorar los briefs desde diferentes ángulos para encontrar soluciones innovadoras.
  • Comunicar la estrategia a través de un discurso claro, convincente, atractivo e inspirador que invite a la acción, en el que la capacidad de síntesis es altamente valorada.
  • Diseñar ecosistemas conectados integrando medios propios, pagos, compartidos y ganados.
  • Trabajar de cerca con equipos de digital, data análisis, data collection, commerce y creatividad para Orquestar estrategias E2E que inspiren experiencias de consumidor más relevantes, dinámicas, innovadores y eficientes.
  • Ofrecer recomendaciones y lineamientos estratégicos a los equipos creativos para asegurar que los contenidos sean acordes a los formatos establecidos.
  • Trabajar junto al equipo Digital y de Data para traducir Buyer personas en audiencias de media, evaluando su potencial para cada fase del journey
  • Trabajar junto al equipo Digital y de Data para desarrollar testing frameworks para medir el desempeño de las audiencias, los mensajes y los formatos en las diferentes fases del funnel.

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