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    Senior Content Marketer - Bogotá, Colombia - Sagan

    Sagan
    Sagan Bogotá, Colombia

    hace 4 semanas

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    Descripción

    Job Title: Senior Content Marketer - Latam
    Location:     Remote (PST Timezone)

    Working Schedule:     Monday - Friday, 09:00 AM to 05:30 PM PST

    Job Description:

    We are seeking a dynamic Senior Content Marketer who is passionate about crafting compelling content that resonates with B2B audiences. As a key member of our marketing team, you will be responsible for developing and executing a content strategy that enhances our brand presence, engages potential clients, and drives lead generation. Utilizing platforms like HubSpot and WordPress, you will create, manage, and optimize content across multiple channels to support our business objectives.

    Responsibilities:

    • Content Strategy Development: Create and implement a comprehensive content marketing strategy that aligns with the companys goals, focusing on lead generation and brand awareness.
    • Content Creation and Management: Produce high-quality, engaging content for various platforms including blogs, white papers, case studies, email campaigns, and social media.
    • SEO Optimization: Optimize content for search engines to increase visibility and drive organic traffic, using SEO best practices and keyword research.
    • Data Analysis: Utilize HubSpot analytics to track content performance and user engagement, making data-driven decisions to improve content effectiveness.
    • Collaboration: Work closely with the marketing, sales, and product teams to ensure content alignment with overall business strategies.
      Content Calendar Management: Manage the editorial calendar and ensure a steady stream of content through WordPress.
    • Lead Generation: Develop content that attracts and converts target audiences into leads, using HubSpots marketing automation tools to nurture these leads.
    • Brand Voice and Messaging: Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for user experience across all channels.

    Requirements:

    • Bachelors degree in Marketing, Communications, English, Journalism, or a related field.
    • Minimum of 3 but ideally 5 years of experience in content marketing, specifically in a B2B environment.
    • Proficient in using content management systems (CMS) like WordPress and marketing automation tools like HubSpot.
    • Strong understanding of SEO principles and content marketing strategies.
    • Excellent writing, editing, and proofreading skills with a proven track record of producing engaging B2B content.
      Experience in data analysis and performance metrics to drive content strategy.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
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