Director of Digital Marketing - Bogota, Colombia - Eddy Pump

Eddy Pump

Empresa verificada

Bogota, Colombia

hace 1 semana

Publicado por:

Carolina González

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Descripción

Company Description:
We are a leading group of industrial B2B engineering and manufacturing companies. We pride ourselves on innovation, quality, and our commitment to customer success. Our mission is to deliver sustainable solutions that meet the complex needs of our clients.

Position Overview:

We are seeking a Director of Digital Marketing who will lead our digital marketing initiatives across multiple companies in the group.

The Director will play a critical role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Responsibilities:

Develop and implement a cohesive digital marketing strategy for the group, in line with our overall business objectives.
Increase our online presence through search engine optimization, payperclick, social media, content marketing, and other online marketing initiatives.
Leverage data and analytics to drive insights and optimize marketing effectiveness.
Develop and manage the digital marketing budget.
Oversee all our companies' websites, blogs, and ensure they align with the brand strategy.
Establish a strong online brand and implement strategies to increase brand awareness.
Drive the implementation of marketing campaigns that meet business objectives and drive leads.
Direct and support market research collection, analysis, and interpretation of market data for short

- and long-term market forecasts and reports.

Work closely with the sales team to generate leads and nurture customer relationships.
Develop and oversee the social media strategy for all companies in the group.
Work closely with the rest of the leadership team to align company messages, promotions, and goals.
Keep abreast of new trends and changes in the digital marketing landscape.

Qualifications:

Bachelor's or master's degree in Marketing or related field.
Minimum of 10 years of experience in digital marketing, with at least 5 years of experience in a leadership role.
Experience in B2B marketing, particularly in the engineering and manufacturing sector, is a must.
Demonstrable experience in designing and implementing successful digital marketing campaigns.
Strong understanding of how all current digital marketing channels function.
Solid knowledge of online marketing tools and best practices.
Experience with SEO, Google Analytics, and CRM software.
Familiarity with web design.
Strong team management and communication skills.
Analytical and multitasking skills.

Working Conditions:
Standard office setting. Some travel may be required.

What We Offer:

We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth in an exciting and growing industry.