Kevin Santana

Data-driven Business Analyst with a Master's in Data and Business Analytics, specializing in market research and technology trends. Proficient in Excel, Python, and Power BI, with experience analyzing consumer electronics markets, including NoteBook, Gaming, and Commercial segments. Strong communicator skilled at presenting insights to key stakeholders. Retail sales background complemented by familiarity with gaming and esports. Fluent in English, with a track record of providing timely, well-organized customer feedback. Self-starter passionate about leveraging data to drive innovation in the tech industry. Eager to apply advanced analytical skills and market knowledge to support data-informed decision-making in a dynamic tech environment.

danone, Bogota Colombia

• Conducted data analysis, created reports and dashboards using Tableau and Power BI.
• Developed a reporting system that provided real-time insights into customer satisfaction and product performance.
• Wrote a detailed report to present findings and recommendations to senior management.
• Created a dashboard to track key performance indicators and monitor progress against goals.
• Utilized Salesforce CRM to analyze customer data, track customer satisfaction metrics, and generate reports to identify areas for improvement.

Master in data and business analytics, Rennes Scholl of business, France.

• This Master's program empowers me with advanced analytical skills, proficiency in data visualization, expertise in statistical analysis, and a deep understanding of business intelligence tools, enabling me to drive impactful business decisions through data-driven insights.
• Relevant Coursework: Advanced Data Mining, Machine Learning, Data Visualization, Business Intelligence
• Capstone Project: Developed a predictive model to future prices of the JPX stock market using Python and machine learning techniques.