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    Campaign Manager - Bogotá, Colombia - Publicis Media

    Publicis Media
    Publicis Media Bogotá, Colombia

    Encontrado en: Talent CO C2 - hace 11 horas

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    De jornada completa
    Descripción

    Descripción de la empresa

    Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe's agencies are present in over 100 countries around the world. Founded in 1926 by Marcel Bleustein-Blanchet, the "father of French advertising", Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lévy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe's Supervisory Board.

    Descripción del empleo

    En Publicis Media Bogotá buscamos un Campaign Manager con las siguientes características y habilidades:

  • Que te apasionen los productos digitales donde aportes tus conocimientos y experiencia en implementar pauta en plataformas como Google Ads, Facebook, DV360, TikTok, LinkedIn, entre otras, con el objetivo generar resultados favorables en los KPIs del negocio.
  • Debes tener conocimiento en construcción de nomenclaturas de campañas y favorablemente UTMs.
  • Manejo Data Studio y Excel avanzado, donde puedas contar historias para decidir los siguientes pasos, de acuerdo con resultados (es un plus).
  • Valorable experiencia en herramientas de analítica como Google Analytics.
  • Que te guste aprender y compartir conocimiento con los demás

    • Qué harás:

  • Implementar campañas pagas en las distintas plataformas y realizar el seguimiento diario de las mismas respecto a objetivos e inversión.
  • Crear reportes de implementación y de seguimiento de las campañas.
  • Generar insights para mejorar la performance de la campaña.
  • Elaborar los reales cumplidos de cierre de mes.
  • Implementación de campañas plataformas digitales
  • Control y optimización de campañas en plataformas digitales
  • Verificar materiales y documentación relacionada a las campañas digitales
  • Realizar quality check (QA) a las campañas digitales
  • Realizar el seguimiento diario de las campañas respecto a objetivos e inversión siempre pensando en los KPIs del Cliente.
  • Apoyo técnico al equipo de planeación
  • Realizar status periódico con el planner
  • Tener comunicación con planeación
  • Generar insights para mejorar la performance de la campaña
  • Realizar cierre de facturación
  • Ajuste de presupuesto de las campañas
  • Crear reportes de implementación y de seguimiento de las campañas en Data Studio y/o PPT.
  • Ajuste de presupuesto de las campañas
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