Sr. Specialist CRM Operations - Bogota, Colombia - adidas

    adidas background


    The Senior Specialist Consumer Engagement Operations is responsible for the end-to-end execution of both CRM and membership programs for adidas North America. This person will ensure flawless operations across Newsletter, Trigger and Transactional emails, push notifications, and membership-related operational needs supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications.

    Knowledge, Skills, and Abilities:

    • Execute email & push notifications marketing campaigns and push notifications including setup, deployment, testing, and optimization in collaboration with CRM team.
    • Execute digital membership campaigns including alignment, setup, deployment, testing, results, and optimization in collaboration with the NAM membership team.
    • Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines, and disclaimers.
    • Build campaigns and define audiences within a large-scale email platform
    • Act as point person with channel partners, including Business Units, Retail, Digital Content, and Global Product Owners to ensure campaigns and assets are scheduled, tracked, and received promptly.
    • Utilize planning tools, such as Smartsheet & JIRA to manage overall workflow, meet deadlines for asset delivery, and approve final content.
    • Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience.
    • Oversee CRM & membership campaign approval processes by collaborating across teams.
    • Identify improvements in CRM or Membership campaign performance, specifically new testing opportunities.
    • Maintain knowledge base of email, target consumer, retail, digital marketing, and competitive trends
    • Detail-oriented and able to be flexible with changing timelines.
    • Strong command of the English language, communication and presentation skills, and confidence in speaking in groups and sharing perspective Global/US&CA CRM & Membership
    • Ability to work well under pressure and meet tight deadlines.
    • Advanced computer skills, proven experience in Excel
    • Strong quantitative and qualitative analytical skills
    • Strong time management, planning, and organizational skills
    • An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes.
    • Motivated by testing and learning, evolving, and improving the channel, and building your own channel knowledge and experience.
    • Analytical, logical, and data-driven mindset geared towards driving efficiency and test opportunities.
    • Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative/
    • Good relationship-building skills with a natural ability to create rapport.
    • Previous work and knowledge of working with key email service providers such as SalesForce Marketing Cloud is a plus.


    • Bachelor's degree required.
    • 2+ years of digital or growth marketing experience (preferably in an eCommerce Retail environment)