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    Marketing Specialist - Medellín, Colombia - Solvo Global

    Solvo Global
    Solvo Global Medellín, Colombia

    hace 20 minutos

    Solvo Global background
    De jornada completa
    Descripción

    Strategy Specialist

    Location:
    Bogotá, Medellin, Barranquilla,
    Bucaramanga. Cali

    Salary COP

    Monday
    to Friday 8AM to 5PM EST

    English required.

    Job description:

    We want
    our next hire to have existing experience and success in pay-per-click
    management on search in Google and Bing. They should be able to do keyword
    research and competitive analysis in SEranking (like SEMrush) or have the
    ability to learn. We'd like our next hire to be able to teach us a thing or two
    about ads management so having existing knowledge of the Google Ads and Bing
    Ads platform (especially inbound on search) would be valuable. will also have
    to listen to calls for lead attribution reasons.

    Responsabilities:

    Common
    Skills and responsabilities:

    1. Ad Copywriting – PPC specialists use writing skills to
    create persuasive ad copy and write compelling calls-to-action that encourage
    audiences to click through.

    2. Ad Creative
    Design – PPC specialists
    participate in the design of both text-based and image-based advertisements on
    the search and display network. They use creativity to ensure that ads are
    visually appealing and attention-grabbing for audiences.

    3. Paid Advertising
    Networks (Google Ads, Microsoft Advertising) – PPC specialists must be familiar with the leading paid advertising
    networks online.

    4. Paid Social
    Networks (Facebook, Instagram, LinkedIn, Twitter) – PPC specialists may also find themselves managing PPC campaigns on
    social networks. Expertise with managing PPC campaigns on Facebook, LinkedIn,
    Instagram, and Twitter is an asset.

    5. Paid Community
    Advertising – PPC specialists
    can also develop and implement advertising campaigns on paid community
    websites.

    6. Landing Page
    Design – PPC specialists must
    be able to design aesthetically pleasing, high-converting landing pages to
    support their campaigns. To meet the requirements here, PPC specialists can use
    their own graphic design and web development skills or master a landing page creation
    software tool.

    7. Communication – PPC specialists must communicate clearly
    and frequently with their clients, managers, and team members to ensure a
    constant alignment between business goals and PPC initiatives.

    8. Keyword Research
    – Choosing the wrong keywords
    to target can lead to poor campaign results, making keyword research a critical
    area of expertise for PPC specialists.

    9. PPC Campaign
    Analytics – PPC specialists
    must be able to monitor the results of their ad campaigns using analytics
    software, identify opportunities for improvement, and make optimizations to
    improve campaign performance.

    10. Teamwork – PPC specialists must be effective at
    working in teams, especially when collaborating with other marketing
    professionals with different points of view and complementary skills.

    Skills and qualifications

    Hard and
    soft skills: -Existing experience and success in pay-per-click management on
    search in Google and Bing. They should be able to do keyword research and
    competitive analysis in SEranking (like SEMrush) or have the ability to learn.
    -We'd like our next hire to be able to teach us a thing or two about ads
    management so having existing knowledge of the Google Ads and Bing Ads platform
    (especially inbound on search) would be valuable. - Will also have to listen to
    calls for lead attribution reasons.

    Don't hesitate to apply

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