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    regional insights manager latam - Bogotá, Colombia - Mediabrands

    Mediabrands
    Mediabrands Bogotá, Colombia

    hace 5 días

    Default job background
    Descripción

    Position Summary

    Generar conocimiento regional e insights / learnings relevantes para cliente en LATAM, a partir del análisis de las diferentes fuentes de información y herramientas disponibles que la compañía ha canalizado en su herramienta y visualizador de data BOLT (Digital Media, Social Analysis, Media & Cross Media, Offline Competitive Nielsen/Ipobe, Businnes, Audience, Marketing Mix, Modeling (ROI) y Online competitive; buscando impactar positivamente los KPI ́s de la cuenta.

    Key Responsibilities

  • Seguimiento de los principales KPI ́S en la región.
  • Atender y dar solución a requerimientos regionales, de categorías o mercados específicos/ Adhoc relacionados con data.
  • Ser un puente conector entre los mercados, BI y el cliente para dar solución a los problemas que se presenten relacionados con data.
  • Preparar, proyectar y generar entregables, reportes, análisis y presentaciones sobre los insights encontrados a partir de la data existente.
  • Envío mensual de ONE PAGE (kpi ́s y capsulas de insights por área, Digital, SEO, BAE, e-commerce, BOLT etc.) a los clientes y al equipo.
  • IPG Mediabrands es la división de Soluciones de Marketing y Medios de Interpublic Group (NYSE:IPG). Mediabrands gestiona aproximadamente 40 mil millones de dólares de inversión en marketing a nivel global en nombre de sus clientes y ofrece servicios estratégicos y soluciones a través de UM e Initiative - sus galardonadas agencias full-service - y a través de Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio y el IPG Media Lab -sus innovadoras empresas especializadas en marketing. Los clientes de Mediabrands incluyen a muchas de las marcas más icónicas y reconocidas mundialmente en un amplio portafolio con diversos sectores de la industria. La empresa cuenta con más de expertos en marketing en más de 130 países, representando una completa diversidad humana. Para más información, por favor visítanos en nuestro sitio web: y asegúrate de seguirnos en Linkedin, Twitter o Instagram.


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